The 25th GCC Traffic Week Volvo Cars Middle East Re-enforce Position of Road Safety Volvo Cars Middle East newly teamed up with the Abu Dhabi Police section throughout the 25th GCC Traffic Week which took place from 15-21 March 2009 below the tag-line, ‘Don’t Call ‘Till You Arrive’. The care week will spread to the month of April to influence as several people as imaginable and promotion mindfulness on the position of cognizant pouring. Volvo Cars Middle East, whose pledge to motoring security has steadily permissible them to be marketplace leaders on the subject, and Abu Dhabi Police collaborated in order to launch awareness campaign cultivating inhabitants on road protection and principles.
In support of this partnership, Volvo Cars Middle East and Abu Dhabi Police launched a road educational questionnaire in all ADNOC gas stations and Abu Dhabi and Al Ain Malls. The questionnaire entitles participants to answer educational questions about conscious driving and to enter a draw to win a Volvo C30 R-Design and a Volvo S40 R-Design. The first draw took place on Thursday March 26 and the second draw will be scheduled in two weeks’ time.
Roula Beiruty, Marketing Manager of Volvo Cars Middle East said: “We are delighted to join forces with Abu Dhabi Police for this initiative. Road safety has and will always be at the core of Volvo’s interest. We strongly urge motorists never to use a mobile phone while driving as it distracts the driver from the road. It takes only a second for an accident to happen but with drivers fully focused on the road ahead, the chances of this happening are minimized. The use of hands-free or wireless devices should be the only exception if using a mobile phone is absolutely necessary in the car.”
Beiruty added: “In 2008, 2957 accidents took place in Abu Dhabi, resulting in 376 deaths and the injury of 4603 people. This number is unacceptable given the majority of those accidents were caused due to the lack of attention being paid by driver.
