Ford has unveiled the 2018 models of its three flagship vehicles in the UAE ahead of the Dubai International Motor Show 2017. The unveiling of three of the most outstanding Ford vehicles in the UAE fulfills the commitment of the brand to deliver 30 products in the Middle East region by the year 2020.
Ford is one of the most cherished automotive brands in the Middle East and with vehicles like Expedition, Mustang, Fiesta, F-150 Truck and many others, Ford has ruled the hearts of car enthusiasts in the region for years.
Unveiling Event of Three New Vehicles by Ford
Alserkal Avenue, the region’s foremost artist hub, hosted the unveiling event of the three new flagship models by Ford. In an event full of glitz and glamor, the Managing Director of Ford Middle East unveiled the new models of Ford vehicles. The 2018 models of Ford Expedition, Ford Mustang and Ford F-150 were unveiled, which marked the debut of new models of these outstanding vehicles in the Middle East region.
The Managing Director of Ford Middle East, Thierry Sabbagh said that it was a proud moment for Ford to introduce the new models of three legendary nameplates in the UAE that have not only established their segments, but have also continued to set the benchmarks for automotive brilliance over the years. He added that Ford, as an automotive brand, understands the demands of the car buyers in the UAE and has been focused on delivering just what the customers want.
Brief Review of the New Ford Models Unveiled in the Middle East
All of the three vehicles unveiled at the event held in Alserkal Avenue boast high performance, true craftsmanship and exhilarating capabilities to stun the car enthusiasts across the UAE. Among the three models unveiled, Ford Expedition and F-150 have been the most celebrated off-road vehicles in the UAE for years. These are true off-roaders when it comes to conquering any difficult terrain and leave no stone unturned when the adventure enthusiasts in the UAE plan to test the might of these vehicles while driving through sand dunes of the UAE.
Mustang, on the other hand, is a sports car from the classic muscle cars era. The contemporary muscle car appeal and enthralling power attributes of the all-new Mustang make it one of the most favorite vehicles of the sports car enthusiasts in the UAE.
Let’s dig a little deep into the major specs and features of these three vehicles and see what has changed in the 2018 models:
Ford Expedition 2018 – A True Off-Roader
The Ford Expedition has been ruling the hearts of SUV enthusiasts across the globe for 20 years. It is amongst the sturdiest of SUVs and much to the delight of the SUV enthusiasts, the all-new Expedition has been updated to become smarter, edgier and more powerful than ever before.
The all-new Expedition flaunts a contemporary design that boasts an attractive exterior and a luxurious interior. The 2018 Expedition is 135kg lighter than its predecessor and makes its own statement of style and poise in a large SUV. With best-in-class legroom and hip-room, the Ford Expedition 2018 delivers the much-needed in-cabin comfort for long journeys.
The changes have not been limited only to the design elements as the power specifications of the SUV have also received a considerable updates.
The power specifications of this thrilling SUV include:
Engine: 3.5-litre EcoBoost twin-turbo V6
Horsepower: 400hp
Torque: 610Nm
Transmission: 10-speed Automatic Transmission
With these stunning power attributes, the Ford Expedition 2018 is an adventure-ready SUV that can take you to your much-awaited adventure trip from the get go. The Ford Expedition pushes the limits with its extraordinary driver-assistance systems that augment the performance capabilities of the vehicle. With seven drive modes that also include a dedicated sand mode, this breathtaking SUV has the potential to deliver breathtaking performance even in the toughest of sand dunes in the UAE.
Also read: 2018 Ford F-150 – Large Pickup Truck with Design and Engine Upgrades
All-new Ford F-150 – The Off-Road Beast Unleashed
Ford F-150, the pickup truck with intimidating good looks and thrilling off-road performance capabilities, was also unveiled by Ford at the event. This is arguably one of most prodigious pickup trucks going around and is, in fact, America’s best-selling pickup truck. With a rugged style, signature pickup truck looks and a powerful engine, this beastly off-road machine has all that it takes to conquer even the most challenging driving conditions.
Although not much was revealed about the engine specifications at the event, the attendees were given a glimpse of what is expected to be the most powerful engine lineup in the history of F-150. The F-150 will have the segment-first 10-speed automatic transmission and the best-in-class towing capacity (up to six tons) and payload for adventure enthusiasts in the UAE. Ford F-150 has already been launched in the USA and boasts a robust high-end 5.0L Ti-VCT V8 engine variant and a 3.5L EcoBoost engine along with other two basic engine variants available.
Also read: 2017 Ford Expedition – A Highly Capable Off-Road Vehicle with EcoBoost Engine
Ford Mustang 2018 – The Modern Day Muscle Car
Ford Mustang is a stunning modern-day sports car that keeps alive the rich heritage of the American muscle car era in its design, performance and other attributes. The all-new Mustang boasts the distinctive Mustang looks with an edgier and stylish exterior and a luxurious interior that plays host to many modern day in-cabin comfort and convenience features.
Here are the power attributes of the 2018 Ford Mustang:
Engine: V8
Horsepower: 460hp
Torque: 570Nm
Transmission: 10-speed Automatic Transmission
There is also an EcoBoost engine option available for the 2018 model. The Ecoboost engine variant produces 310 horsepower and 475Nm of torque. The 2018 Ford Mustang borrows Active Valve Exhausts from the Shelby GT350 for enhanced performance and exhilarating sports car sound. There is also an option of Quiet Exhaust Mode available on the all-new Mustang that makes the Mustang “a good neighbor.” The driver can turn the quiet mode on while taking the Mustang out of the garage and switch back to the active valve performance later for the exhilarating sports car sound and power. This beauty with brains is all set to take the sports car market by storm in the UAE soon.
Also read: 2018 Ford Mustang – Improved Performance and a Standout Design
Launch Date for New Ford Vehicles
Ford Expedition, Ford F-150 and Ford Mustang are set to be launched at the upcoming Dubai International Auto Show. The highly anticipated Dubai International Auto Show is set to run from November 14 to November 18, this year.
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