Borgward, one of Germany’s most technologically advanced car manufacturer that went bankrupt in the 60’s is planning a comeback which is set to be showcased in the 2015 Geneva Motor Show. Founded by industrialist Carl F.W. Borgward, car enthusiasts will tell you that the company made the most beautiful cars and the most advanced in technology in those days. However, car price, technology or industry leadership did not save the high flying auto maker from going down.
The company featured four brands; Hansa, Lloyd, Goliath and Borgward complete with individual engineering and purchasing sections which employed over 20,000 people. This heavy financial investment in the engineering forward thinking attitude was the cause of their downfall and eventual bankruptcy. Car Rating experts singled out the Isabella as the most exclusive car to ever be produced by Borgward and remained a winner in the auto market during this time. The company even achieved to export some models of the Borgward P100 to the United States and were maing serious progress among buyers.
In 2008 and inspired by the initial dream, Christian Borgward, the founder’s grandson and his partner re-though the idea of Borgward and sold the brand rights to a Chinese firm, Beiqi Foton Motor. The company that has already released a teaser ahead of the Geneva Motor Show where they intend to launch the future of the brand in the auto market. Whether they plan to manufacture for local or the car export industry is not yet clear. They however intend to launch a premium Borgward model inspired by the futuristic technology that inspired the growth of the company in its hey deys.
