In United Arab Emirates Luxury car constructer Jaguar has discovered strategies to cooperate with some of the MENA provinces most bulbous business cream of the crop and modernizers for its up-to-the-minute trademarked performing venture authorized.
The 15th part of episode sequences purposes to intensification Jaguar’s brand mindfulness between an policymaking viewers and is set to air solely connected over a four month old-fashioned from November 2013 to thee month of February 2014. The conferences, which are taped in Jaguar’s star high-quality XJ saloon, understands candidates divulge the motivation overdue their assembly room accomplishment, covering a variability of topics vacillating from their juvenile imaginings to their corporate goals
Jaguar MENA made significant progress in the world of branded content creation last year with a series of films featuring talented individuals from Lebanon, Kuwait, Saudi Arabia and the UAE. The films portrayed the spirit of the Jaguar ALIVE campaign through in-car interviews with leading regional personalities such as Tony Salamé, CEO of Aïshti in Beirut, Abeer Al-Essa, a senior PR specialist at Kuwait Petroleum Corporation, Loai Naseem, founder and CEO of Lomar in Saudi Arabia and Ahmed Al Hashimi, an aspiring entrepreneur from the UAE.
Speaking about the upcoming ‘In the Boardroom’ series, Hannah Naji, Marketing Director for Jaguar Land Rover MENA, said “Consumers in this region are becoming increasingly sophisticated in their media consumption and we have witnessed a growing appetite for branded entertainment. Digital video has all the attributes of television with the great benefit of interactivity and brand recall. Jaguar XJ customers are not only business executives; they are innovators, experts and leaders in their field and design businesses, technologies and lifestyles that have an impact on our culture.
Jaguar has confirmed it will continue to invest in branded content in the future as a way to increase brand awareness and engagement amongst consumers in the Middle East and North Africa region.
