Satisfactory specialized units that can mature and distribute combined multi sectorial plans are indispensable for the enhancement of road safety. A key tricky for the less motor-powered countries, for that motive, is the deficiency of specialized road safety components and operate to plan and distribute programs of interventions in the transport, health, and other involved sector. Similarly if the impression on families, contemporaries and those unsuccessful to have observed such happenings lend a sad and horrible reality to the scale of the badly-behaved in the region, numbers also put it into distressing global perspective.
According to the World Bank, traffic coincidences in the Middle East and North Africa (MENA) kill a normal of in the middle of 17 and 22 people per 100,000 every year. In OECD [Organization for Economic Co-operation and Development] circumstances the figure is somewhat over six.
The figures for Saudi Arabia are particularly grim. The local English language Saudi Gazette newspaper, citing official numbers, says there were more than 1,500 reported car accidents every day on the country’s roads in 2011. And in 2009 the kingdom had the world’s highest number of road accident fatalities per head of population. Meanwhile a 2012 Qatar University study predicted that, at current rates, one in every five vehicles in its country would be involved in an accident in 2015.
While debate continues about the impact of road safety campaigns in GCC states and the way the law is enforced, one high profile global car brand believes it is helping steer a change in driver attitudes and behavior.
BMW Group Middle East launched its ‘Stay Alert. Stay a lived road safety campaign in March 2010, with particular focus on encouraging seat belt use for adults, and restraints for children.
Leanne Blanckenberg, BMW Group’s Middle East corporate communications chief, helped spearhead what was essentially a ‘home grown’ campaign from the German car manufacturers Dubai regional headquarters. She insists the campaign is not a typical CSR initiative.
