Cars are determined by people consequently the managerial belief behind the whole thing we make at Volvo is and must endure security.” Originators Assar Gabrielsson and Gustaf Larson thought this in Volvo’s infantile and it stagnant stances.
Today, succeeding this safety legacy, Volvo Cars Middle East promotions “All Those Left Overdue” and initiative through the UAE which will eventually inflate to the county, with the aim to raise awareness and reduce car related fatalities. The practice of loss caressed by an object’s loved ones when this benevolent of disaster become obvious. While seeing for to summarize car-related sufferers, Volvo anticipations to highlight the reputation of road safety and inspire motorists to think about others when they get overdue the steering wheel.
In October, 2009, these heartfelt stories will be published on a dedicated site, and will spread across all medium. The campaign will spread the message nation-wide: Drive Safely.
Volvo plans to reach out to drivers even further with a series of safety activities for the public with the help of partners such as EDI (Emirates Driving Institute) and MENARSP; the Middle East and North Africa Road Safety Partnership is a collaboration of governments, businesses, and civil society organizations that supports projects that reduce the burden of road traffic crashes.
Roula Beiruty, Marketing Manager for Volvo Cars Middle East said: “According to Abu Dhabi Police, in 2008, 2957 accidents took place in Abu Dhabi alone, resulting in 376 deaths and the injury of 4603 people. Therefore as one of the leaders in road safety, Volvo Cars Middle East has undertaken a major investment in this campaign in order to reach people’s hearts and minds to achieve pro-active and positive change while creating safer roads.”
Beiruty adds, “This is not just another road safety campaign with facts and figures. This is as much an emotional initiative as it is rational and that reflects the strong family values of our community”.
With public concern growing daily about road safety, “All Those Left Behind” campaign comes at the perfect time.
