Prior to its beginning, the American players of the automotive aftermarket are gathering up in order to gain a lion’s share in the tuning and customization market in the Middle East.
By the end of Specialty Equipment Market Association (SEMA) show, the escalating and the increase of global interest in the Middle East and especially GCC were confirmed.
SEMA is considered as the world’s premier automotive specialty products trade event as often described as the ultimate car candy factory.
For the second consecutive year, the Middle East Motor Tuning Show took part in the SEMA Show and recorded higher number of footfall to its booth and received a lot of enquiries from American and other international manufacturers about the next edition of the region’s tuning and customization show.
Saif Mohammed Al Midfa, Chief Executive Officer of Expo Center Sharjah, led the MEMTS team to the Sema Show, which was held at the Las Vegas Convention Centre recently, and addressed a well-attended gathering at the SEMA Middle East Conference, highlighting the potential in the region for automotive aftermarket manufacturers and dealers.
Al Midfa told the audience, which included the who’s who of the international auto aftermarket industry: “The UAE has one of the highest vehicle ownership rates in the world” luxury vehicle sales, a direct market driver for the tuning and customization industry, is also set to erase the record sales achieved in 2008.”
About Specialty Equipment Market Association (SEMA):
Specialty Equipment Market Association (SEMA) of the automobile aftermarket was formed in 1963 by Roy Richter, Ed Iskenderian, Willie Garner, Bob Hedman,Robert E. Wyman, John Bartlett, Phil Weiand, Jr., Al Segal, Dean Moon, and Vic Edelbrock, Jr. and now consists of 6,383 companies worldwide, bringing together aftermarket manufacturers, original equipment manufacturers, media, car dealers, specialty equipment distributors, installers, retailers and restoration specialists.
Products in this $27.8 billion-a-year industry include performance and racing components, cosmetic and functional accessories, wheels and tires, mobile electronics, safety products, restoration parts, handling equipment, drivetrain parts and more. The industry covers muscle cars, classics, luxury vehicles, sport compacts, street rods, light trucks (off-road and sport trucks) SUVs and recreational vehicles.
SEMA provides services for employees of its member companies that include education and professional development, market research, legislative and regulatory advocacy, industry publications, international business development and business to business events.
The largest of the SEMA events held annually during the first week of November is the SEMA Show at the Las Vegas Convention Center in Las Vegas, Nevada in conjunction with the Automotive Aftermarket Industry Week. As part of this event, SEMA and other automotive aftermarket trade groups make-up one of the single largest events on the Las Vegas calendar. This is a title formerly held by the now defunct COMDEX show. This auto show is not open to the public. Registration as media, manufacturer, buyer or exhibitor is required.
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