The “Total” group signed a partnership agreement for five years with “Abu Dhabi Airports” Company to cover the three civil airports in the United Arab Emirates which are Abu Dhabi International airport, Al Bateen airport for the private aviation and Al Ain International airport. This new partnership reveals the new propaganda slogan for the new year of “Total” company in United Arab Emirates which is “committed to better energy” in the framework of an integrated advertising campaign will cover about two dozen countries before the end of the year. Jack Emmanuel Saunieh, senior vice president of the communication department in “Total” company said that the new Total’s decision to launch a new strategy to buy the media sites in Abu Dhabi Airports expresses the strength of the long- range commitment to the United Arab Emirates where it is the best place to achieve success in your business due to its remarkable position and reputation.
He added that the new company slogan which is “committed to better energy” expresses the group’s focus on making continuous improvements and this focus is clearly known in Abu Dhabi and the United Arab Emirates in general where the “Total” company is existed in the country from 75 years ago. He noted that the movement to engage in major international airports such as Abu Dhabi airports allows us to reach our target audience like international businessmen and decision-makers where the new company’s slogan highlights the new services and capabilities of this great company in an unprecedented way. Under this new agreement, the new propaganda campaign of “Total” company will occupy more than 200 prominent propaganda sites in the three Abu Dhabi airports where the company will publish its campaign in the arrival, departure and transit areas in addition to the baggage carts and up to 26 bridges that link the departure’s gates with the airplane’s place at the airport.
This is the first time that “Total” company puts its slogan on the bridges of the planes. Hatem Nuseibeh, head of “Total Emirates” company and representative of the group said that “Total” group has previously made an advertising campaign at Abu Dhabi airports in important occasions and events such as the “Formula 1” championship and the Abu Dhabi International Petroleum conference “ADIPEC” in addition to the world summit for the future energy. The continued partnership on such a large scale with five-year period is the first of its kind for the group in the UAE.
