The global automotive companies take from the UAE a springboard to launch the latest of their models in the Middle East and North Africa. You will find various new models that arrived to the UAE market this year while some were entirely new in the sense the presence of major changes in the models of the car where some other models optimized from the older versions.
This diversity is reflected in the growth of the options on the car market supported by better economic and high levels of income for citizens and expatriates, and improved purchasing power, increasing numbers of tourists. And the arrival of new models lasts until last year that makes the acquisition of car lovers stimulates condition to meet the new arrivals.
John Stdjok, President and Managing Director of GM Middle East said: “Our sales growth continues in the UAE this year. It has grown 10% till now. Chevrolet sales rose 18% compared with the same period last year while Cadillac recorded a growth rate of 13%. If we look at Chevrolet sales in the UAE in August, the compact cars cruise has recorded its best monthly sales during the year where the sales rose to 15% till now”.
The sales of “Tahoe” – SUV and large size car, and well-known in the region for its capabilities and potential have grown during this year and till now by 10% while Camaro sales rose by 19%. For Cadillac, sales of
“Escalade” – SUV large-sized and luxury car grew by 7% so far compared with the same period of last year. For the month of July was outstanding for the GMC in the UAE where sales for “Crossover” and “Terrain” models jumped by 17% compared with the same period last year. As sales of “Yukon” – SUV and large size car and the most popular model in the GMC grew by 42%.
The SUVs sales continue to grow in the UAE this year. It is worth mentioning that the sales of the “Chevrolet Tahoe” rose during the year by 10% till now while sales grew by 7% for the “Escalade”. Ke. Ragram, CEO of Naboodah cars said: “Sales of Volkswagen grew to 34% during the first half of 2013 achieved a new record in sales. We hope to raise its market share to reach 20% and raise the share of Audi by 25% by the end of the year. We intend to sell 6,000 cars a year by 2020 and customer satisfaction is the best way to achieve this goal”.
For the coming expansion plans to keep pace with the expected growth of the vehicles market in the UAE, he said: We are now in the construction phase in the new showroom for Porsche Centre in Dubai which located on Sheikh Zayed Road, which its inception will cost 144 million dirham and is expected to start work on it by mid-2014.
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